Crypto PR is Booming
Doing PR for crypto projects (aka cryptocurrency PR) is becoming more and more popular for blockchain, DeFi, and NFTs these days. The main reason behind this is hiding in the opportunities that you have by implementing this marketing tactic.
What is Crypto PR?
Crypto PR is the process of managing how information about a blockchain company is spread to the public or also called public relations. In most cases, marketing agencies mean distributing news about your project through press releases when they say blockchain PR.
There are different benefits of using media announcements as part of your marketing mix, for example:
– you can reach an audience that has already shown interest in web3
– you can show the world that you exist
– you can show the progress that you are achieving
– you can get links from reputable websites that can help with your search engine ranking
When you are starting and nobody knows about you yet, cryptocurrency PR (press releases) is a good tactic to start generating some attention for your project. Blockchain marketing agencies know that really well. That’s why most of them offer this as part of their services.
What Does A Crypto PR Agency Do?
Actually, in most cases the crypto PR agencies don’t do only this type of service, it’s just part of their list of marketing-related solutions. You should also keep in mind that most of them understand PR as doing press releases on popular media outlets. However, PR is much more than that.
After all, PR is coming from public relations and all your marketing activities have some sort of an effect on the relations that you have with your audience – if they trust you, like you or not.
To make this article easier for understanding, when we say crypto PR, you should know that we are talking about distributing news about your web3 project or service.
So if you hire an agency for crypto PR expect them to offer you services like writing press releases, performing media and market research, contacting journalists, and securing media mentions. As a whole, they should help your crypto project to not only grow its popularity but to have a positive brand image.
When Is The Right Time To Hire A Crypto PR Agency?
It really depends on your budget. You need to decide if you are going to have a budget for PR activities (I advise you to have one) or not. If you intend to do it, then as soon as you have the funds and the marketing strategy, you should start doing PR activities. It doesn’t matter if you plan to do ICO or IDO, you should show the world your concept, idea, and plans.
One of the main reasons is that this will give you important feedback. If you are doing great PR but no one is interested in your blockchain project, then maybe you should analyze your concept and try to improve it. Publishing press releases is not the only thing that you should do before you launch, but this is another topic.
You can start working on your PR while also working on everything else related to your ICO, including the technological environment, legal issues, and so on. If your website is up and running or your social media channels are up and running, you should start working on this.
There isn’t such thing as enough popularity. You need as much as possible in order to increase your chances to succeed.
Now let’s see some of the most popular agencies that offer crypto PR services:
List of Crypto PR Agencies 2023
Here are some of the most popular cryptocurrency marketing agencies that also offer crypto PR:
1. Coinbound
Source: Coinbound
Price:
Customized packages (prices vary)
Email/Contact:
Founded:
February 2019
Services Offered:
– Organic Coverage
– Long-term Coverage
– Press Releases
– Sponsored Posts
Coinbound offers a wide range of marketing services including PR too. They work with some of the top media websites, including Blockworks, Decrypt, TechCrunch, Cointelegraph, Bitcoin.com, CoinMarketCap, and more.
Whether it’s natural and ongoing coverage, a series of sponsored posts, one-time press releases, or a combination of all of the above, Coinbound should be able to help you with that.
Some of their clients include companies like MetaMask, Nexo, Voyager, eToro, OKCoin, and others.
2. CoinScribble
Source: CoinScribble
Price:
$2,999 to $20,999
Email/Contact:
Founded:
July 2018
Services Offered:
– Press Release Distribution
– Content Hosting
– Social Media Marketing
Another company that can offer help with your press release needs is a company called CoinScribble. They can get your news covered on websites like BeInCrypto, CoinTelegraph, Yahoo Finance, Benzinga, CryptoDaily, MarketWatch, and others too.
3. Melrose PR
Source: Melrose
Price:
Customized pricing
Email/Contact:
Founded:
January 2012
Services Offered:
– Announcements
– Press Relations
– Video Scrips and distribution
Melrose is a web3 PR agency firm that works with all types of cryptocurrency projects. They can help with messaging, positioning, announcements, press relations, and thought leadership.
4. Guerilla Buzz
Source: Guerilla Buzz
Price:
Customized pricing
Email/Contact:
Founded:
2017
Services Offered:
– Blockchain PR Services
– Best Web3 PR Services
– Blockchain Marketing Services
– Crypto SEO Services
– NFT Marketing Services
Guerrilla Buzz is a blockchain PR and growth marketing company that aims to draw attention to cryptocurrency projects by using forums, social media, and media. This includes platforms such as Reddit, Quora, Telegram, and online discussion forums like Bitcointalk.
5. Token Agency
Source: Token Agency
Price:
Customized pricing
Email/Contact:
Founded:
2017
Services Offered:
– Advertising
– Press Releases
– Crypto Marketing
Token Agency is a cryptocurrency and blockchain marketing firm established in the Netherlands. They have collaborated with organizations like Decent, Bancor, Wings, and Mainframe on different PR campaigns.
6. CrowdCreate
Source: CrowdCreate
Price:
Different packages
Email/Contact:
Founded:
October 2014
Services Offered:
– Public Relations
– Crypto and NFT Marketing
– Advisory Services
Crowdcreate is a blockchain marketing firm based in Los Angeles. The company offers all types of promotion-related services including PR campaigns. They have been in business since 2016, and among its clients are LendingBlock, Bezant, Open Platform, Zilla, and Galaxy eSolutions.
They’ve worked with over 500 crypto projects so far.
7. CryNet
Source: CryNet
Price:
Customized pricing
Email/Contact:
Founded:
2019
Services Offered:
– Crypto Marketing
– Advertising Campaigns
– Public Relations
CryNet is another full-service marketing firm with extensive experience in managing PR campaigns. They have worked with organizations such as HOQU, The Divi Project, PlayKey, Earth Token, and BetterBetting, and are situated in the Czech Republic.
Instead of adopting conventional advertising techniques, the organization tries to implement new ways to advertise its clients.
CryNet has worked with over 400 businesses.
8. Byzantium
IMAGE
Price:
Customized pricing
Email/Contact:
Founded:
May 2017
Services Offered:
– Crypto Marketing
– Press Release
– Consulting Services
The Scottish company Byzantium is a performance-oriented immersive end-to-end blockchain service provider. They have previously worked with companies including NagaCoin, Bankex, HumanIQ, and CryptoPing. Offering crypto PR is only one of its services.
9. NinjaPromo
Source: NinjaPromo
Price:
Startups: $1200 per month for up to 5 Social Networks
Trial: $700 per month up to 5 Social Networks
Small Business: $1800 per month up to 5 Social Networks
Corporate: $2800 per month up to 7 Social Networks
Email/Contact:
Founded:
2017
Services Offered:
– SEO
– Paid Media
– Email Marketing
– Branding
– Video Production
– Mobile App Development
– Full-Stack Blockchain Development
– PR
NinjaPromo is also a popular crypto PR firm. This company is committed to helping you by enhancing your project through branding, multi-channel marketing strategies, and innovative design. You’ll have access to staff knowledgeable about blockchain, fintech, and startup branding.
Since its 2017 launch, NinjaPromo has grown to be a significant player in the cryptocurrency PR space. In addition to having offices in London, Dubai, Hong Kong, New York, and Singapore, the agency boasts several well-known clients.
10. Single Grain
Source: Single Grain
Price:
Customized pricing
Email/Contact:
Founded:
2014
Services Offered:
– Search Engine Optimization
– Social Media Marketing
– Pay-Per-Click Advertising
– Crypto Press Releases
– Telegram Marketing
– Community Building
– Web3 Marketing
– Linkedin Marketing
– Content Marketing
Single Grain is also one of the popular crypto PR firms on the market. Customized PR packages are one of Single Grain’s features.
Single Grain’s main focus is to get you the highest return on PR expenditures.
11. X10 Agency
Source: x10 Agency
Price:
$150 to $199 per hour
Email/Contact:
Founded:
2019
Services Offered:
– Digital Marketing
– PR Services
– Content Marketing
– Crypto Advertising
X10 Agency is a reputable company that specializes in advertising web3-related projects including NFTs.
FAQs
How Do You Choose The Right Crypto PR Agency?
The best way to do that is to first get some recommendations from other players in the crypto space. After that, you should make a deep analysis of their expertise and also check their recent results.
Having a talk with all the teams about their recommended strategy and possible results should give you more clues about which company to pick. After all, it is important to do your decision based on facts, not on emotions, but don’t neglect your intuition too.
What Should I Expect From a Crypto PR Agency?
You should be looking for a company that understands your needs and the crypto industry too. If you notice that they have a lack of knowledge about the web3 space, probably you should pick another one.
How Much Do Crypto PR Agencies Cost?
Crypto PR agencies’ cost varies depending on the services that you will pick, but also on the media that you want your news to be published on. All the popular web3 websites have different prices and some of them can reach the level of a few thousand dollars for one publication.
Are Crypto PR Agencies Worth It?
If you are just starting out in the crypto industry there is a possibility not to have many connections in the space. This means that you will need some time to build them, but also to understand the whole market. That’s why someone that has been in the space for some time can help you to speed up the process and give you directions on how to properly do it. However, all this will be possible if you pick an agency with a proven record.
How Do You Get The Best Return On Investment (ROI)?
The first and most important thing that can help you to achieve this is to pick an agency that has achieved great results for its clients. After that, you need to carefully prepare your crypto marketing strategy which includes setting up goals and coming up with the target audience. And finally, work with your team to prepare the marketing tactics. Only after all that, a great agency can help you to get the best ROI on your PR efforts.
Conclusion about crypto PR
It’s a great and important marketing tactic to do press releases for your crypto project. However, doing this makes sense only if you have a proper strategy in place. Publishing news on popular media will be a waste of funds without it.
My suggestion for you is to do your marketing homework before you start spending. Otherwise, you may reach the point that most blockchain companies reach – when the bear market comes, you will have to lay off part of your team or even stop your project.
If you need help with your marketing strategy or just feedback on your marketing, schedule a free consultation call with us.
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